In October 1992, founder Cesar Oliveira opened his first store, Amazonia Forest Corp in little Kahuku. What started out as a humble retail shop on the North Shore quickly escalated a rental and surf lesson destination. After 8 years of paramount success, it was time to grow and move to the unexplored however more commercialized Waikiki. Very few surf shops at the time were offering lessons, rentals and retailing boards off of their shelves. It was time to expand to the digital frontier with ecommerce.
The birth of surf camps began.